Are you familiar with the news media’s use of half truths in the news? I’m sure there were many stories written about the effectiveness of using half truths as part of a campaign for the purpose of promotion. The problem is that not everyone has had success when it comes to half truths advertising. Some people are just not successful at creating a marketing plan that works. In fact, some people have made a decent living with half truths in the news media industry, but not so much that they can claim they are making millions off of them.
Let’s take a look at how half truths in the news media industry work. Usually you will see a local television station that has a news story about an area that you live in and will also provide a small advertisement for a local business. If a reader of your local newspaper takes a moment to look at the ad, then they may be interested in the story. They can then go to the site and read the article in its entirety. If the reader likes what they see, then they may click on the advertisement and end up making a purchase at the store. This works very well, because the advertisers actually get more customers than they are paying for the advertisements.
Now let’s take a look at how half truths in the news media industry are used. In one example, there was a story about a woman that had fallen out of a window while she was working at a restaurant. She ended up breaking her leg, but she was able to walk into a nearby hospital and was given the best treatment she could have ever received. After all this, a local newspaper wrote an article about the event and included a link to a website that provided a free report about the incident. Then the website owner placed a half truths on the report site with her name, phone number, and website address. A number of people clicked on the link and ended up purchasing products from that business
Kwds half Truths